That would be slick.

That is a tradition that should not be messed with.

The Rams also revealed a secondary logo, featuring a stylized ram’s head, that appeared to get better reviews.

If you wanted to make a small change, I get it. If fans have only been around for the past 20 years or so, it’s doubtful they’re going to look back on Pat Patriot as a laughingstock. It’s disappointing that we weren’t able to tell our story the way we wanted to, but we still feel really confident and really good about the entire system in its totality.

Ordering a membership card is a good way to support Uni Watch (which, frankly, could use your support these days). Seems like bad planning, if that’s the case. I guess that they don’t count since they will only get worn once a year. But again, logos don’t matter so much for the Rams, because their helmet is really their de facto logo.

I was worried they would be navy blue and yellow from some earlier rumours. But is it better than their current horns?

Rams royal sounds like they’ll have a navy helmet and royal blue uniforms.

I could also imagine kids trying to doodle that logo on their school notebooks. I’m guessing there is a meter or clean-out in the grass…. It feels unfinished. • Oh, speaking of which: It looks like it will be their midfield logo, at least based on some renderings now scattered around their website, like this one: As you can see, there’s also a new wordmark in the end zones, which leads us to…. — Paul. So many logos we see as iconic wouldn’t pass the same tests people seem to have for teams today. On Monday, amid much fanfare, the Rams introduced their new logo. • Staying with the Peacock network, I think this NBC polo shirt is a bit of an attention-grabber given the garish color scheme. I’m not really sold on this package, but assessing the logos without seeing the uniforms is like assessing an appetizer without knowing what the entrée will be. The Rams have the oldest logo in football. It looks like a flat elevation view instead of 3D. “It’ll sell nothing. When you see it move, it’s a really good piece. The “A” feels really forced, the segmentation seems unnecessary, I can’t un-see the crescent moon, it bugs me that the bottom of the crescent has a rounded tip while the top of the crescent and the top of the other segment both have pointed tips, and whole thing feels very 1980s to me. As many observers quickly noted, the footage appears to show a batch of Patriots throwback helmets (click to enlarge): Some people have seized upon this as evidence that New England is bringing back Pat Patriot. Could also be Vanderbilt or Army), Cardinals. They feel like you’re making a mockery of this. Their legs are usually interlocked (thanks to all who shared). It’s disappointing that we weren’t able to tell our story the way we wanted to, but we still feel really confident and really good about the entire system in its totality.”.

The Pittsburgh Penguins have a cartoon penguin in Ice skates, gloves, a scarf, and it looks like ac twelve year old drew it doing a figure skating pose. … Also from Timmy, the Park Forest (Ill.) Police Department has retired badge No. “That says it all right there. That said, glad to see (hopefully) a consistent blue from helmet to uniform.


The Rams’ classic blue and yellow throwback helmet and uniform is considered one of the best uniforms in the NFL and Dickerson is hopeful that when the team unveils its new uniforms it won’t be much different. The Tampa Bay Devil Rays are calling from 20 years back to discuss… I don’t mind that helmet mockup as long as they hook the tail end of the horn up around the helmet ear hole. Paul, do people in your neighbourhood not walk their dogs in the rain? I saw the team had lots of conference calls with reporters.

It felt like we were the only people in the world who were (stupid enough to be) outside. When a NFL team mentions modern, progressive, pushing boundaries, taking risks, and especially Nike, it usually turns out to be a friggin disaster! If it’s NFL/major college, you’re right. (couldn’t find one with the stripe, could be wrong. … One more: This bracket looks to determine the most stylish tennis outfit (from Bastien Fachan). And remember, as a gesture of comm-uni-ty solidarity, the price of a membership has been reduced from $25 to $20 until further notice. A prominent ex-Ram, former wide receiver Torry Holt, also signaled his approval of at least the secondary logo featuring the ram’s head, as did former quarterback Jim Everett.

But I suppose designers aren’t immune to not being able to see the forest.

The french word for “guide” is “guide” and the french word for “media” is “media”.

Do not screw this up. Maybe it shouldn’t bother me but it does. … When you put out a brand-new logo and product for your team you expect it to be in the top 5-10 in merchandise sales, and I’m willing to bet that this will be at the very bottom.

Arash Markazi is a former sports columnist with the Los Angeles Times. Baseball News: Reds beat writer and longtime friend of Uni Watch C. Trent Rosecrans shared the story of his favorite piece of memorabilia — a jersey worn by former Reds pitching coach Dick Pole, who kept his jersey hemmed high so he could wear a pullover above it and keep it untucked (from Quentin Tingle). (And yes, baseball will always be the National Pastime, no matter what Roger Goodell says.)

If they released their current primarily logo (the yellow Basketball with people Lakers on top) people would hate it today.
They also stressed that this new brand identity is geared for gradient-friendly digital presentation, including social media and their new stadium’s high-def video boards. To further exacerbate things, it looks like the Rams are blatantly ripping off the Angelo State Rams with their new look. It muddies the look. Especially since the horns are invariably
But then I wonder when they do their testing what sort of sample audience do they go for?

Is that an actual Fibonacci spiral, though?

The pics look like many streets in Brooklyn, including my old one. The Fibonacci logo feels compact and the horns immediately read as stylized horns to me.

If the rams were to win the super bowls in the next ten years, the logo would become iconic and there would be a complete inversion of the ratio of the likes to dislikes. The ram head logo is meh For me. Then I read the piece here, and was frustrated that I couldn’t nail down what bothered me, until I read your comment. Not only do they look like they’re selling ads for a local news channel instead of PSLs for brand-new SoFi Stadium, but the Rams unleashed a secondary logo with what looks like the face of a ram. For one thing, that could be old B-roll footage, and/or those could be souvenir helmets or mini-helmets, and/or a few other things. Just putting the horns without the LA would also work. Really hope they do the right thing though and don’t mess with how the Rams horns look on the helmet. “New shirt coming later today as well,” says Ed Zelaski. The Rams are doing their very best to steal what is rightfully San Angelo’s. Have you seen any other logo slicks? However, some of the quirks that evolved over decades (Tigers and Yankees using different logos on the same uniform, Saints and Cowboys with mismatched colors) have become almost endearing traditions. The Rams are bragging about the fact that no other Big 4 North American team has a gradient in their logo.


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