They sell pasta salads, breading prep kits, and dip cups. Interestingly enough, Steve Henson sold the dude ranch, aka the ranch after which Hidden Valley Ranch was named, before they sold the company to Clorox. How did the food scientists at Clorox make ranch dressing shelf stable? As a result, they were both sued for trademark infringement by the Waples-Platter Companies, the Texas-based manufacturer of Ranch Style Beans (now part of Conagra Brands), even though Waples-Platter had declined to enter the salad dressing market itself over concerns that the tendency of such products to spoil rapidly would damage its brand. It is based on the common recipe but contains additional tomatoes, red bell peppers, and red pepper. There was no way to sell large batches of a dressing made from buttermilk, mayonnaise, and some herbs and spices. Barker recalled, "The ranch was not received well and promptly went broke. Henson's creamy salad dressing was so delicious that the work crew ate their vegetables with gusto. Receive cool emails with the latest Hidden Valley recipes, coupons, offers, new product info and more. In 2017 alone, Hidden Valley Ranch netted the company $450 million. accessible for all users, and will continue to take all steps necessary to ensure compliance with "Ranch Dressing Originated in Santa Barbara's Mountains", "Optimizing Plant-Line Schedules and an Application at Hidden Valley Manufacturing Company". Nowadays, Hidden Valley® Ranch, also known as HVR, shows up everywhere from fast food to fine dining to popular TV shows and movies. Gayle and Steve Henson in an undated photo. Ranch dressing was invented by a Nebraska cowboy-turned-entrepreneur named Steve Henson. Fun badges. As demand grew, they incorporated Hidden Valley Ranch Food Products, Inc., and opened a factory to manufacture it in larger volumes, which they first distributed to supermarkets in the Southwest, and eventually, nationwide. If you're seriously in need of soaking up the brand's history, the first restaurant that served Hidden Valley Ranch dressing back in 1963, Cold Spring Tavern, is still open today. Unlike regular ranch dressing, Würziges Ranch-Dressing’s color is similar to cocktail sauce. It's a salad dressing that goes on pizza, fries, and baby carrots. Hidden Valley Ranch introduced the first shelf-stable, bottled ranch dressing in 1983, and that's when ranch dressing really became an American food phenom. Creators of Ranch The creators of Ranch dressing are Gayle and Steve Henson from a dude ranch outside Santa Barbara, California. No, it's not full of ranch dressing.). Originally from the United States, it was invented by a man named Steve Henson, who was actually a plumber, not a chef! Steve Henson, a cowboy from Nebraska, and his wife Gayle purchased 120 acres of sprawling land nestled in the mountains outside of Santa Barbara, California, and started a dude ranch. At the time of the sale, the most popular product was a flavor packet known as "BMO," or "Buttermilk Original." They sell too many flavors to list, from millennial-friendly flavors like avocado ranch and Sriracha ranch to the old school classics like cheddar bacon ranch and Buffalo ranch. Can I use the dip mix for salad dressing and vice versa. Is it full of ranch dressing? Sour cream and yogurt are sometimes used in addition to, or as a substitute for, buttermilk and mayonnaise. Woodman's Food Market, a regional grocery chain based in the Midwest, certainly thinks so. "Hidden Valley Ranch will commemorate this joyous occasion by creating a one-of-a-kind bottle to honor a fellow famous American, and remind her of the familiar flavors of her home country as she resides as royalty across the pond," Hidden Valley announced in a press release. Hidden Valley Ranch holds a 51 percent market share, and as of that same year, the brand had seen 19 consecutive quarters of growth. It's an ongoing and often … In 1954, he and his wife Gayle opened Hidden Valley Ranch, a dude ranch at the former Sweetwater Ranch on San Marcos Pass in Santa Barbara County, California, where they served Henson's creation to customers. With that, ranch began to take over the nation, moving from the West to the Midwest and occupying salad bars through the 1970s; a shelf-stable version arrived on supermarket shelves in 1983. The first change was to include buttermilk flavoring in the seasoning, meaning much less expensive regular milk could be used to mix the dressing instead. To dip or not to dip? Hidden Valley decided to lean into the concept of ranch as more than just a salad dressing starting in 2012, by launching a product with differing branding and labeling on the bottle – "the new ketchup" and "for everything" – and a slightly thicker and smoother consistency. Since Clorox bought the brand, the product has changed substantially. You can only collect Ranchology badges if you're signed in. Kenneth Henson (he later changed his name to Steve), the inventor of ranch dressing and the founder of Hidden Valley Ranch, started out as a cowboy in Nebraska. The Hensons got eight million dollars in the deal, which was a lot more money back in 1972. The courts ultimately sided with Clorox. [1], During the 1990s, Hidden Valley had three kid-oriented variations of ranch dressing: pizza, nacho cheese, and taco flavors. Hidden Valley Ranch is not just a brand name, but a real place. All rights reserved, which they then renamed Hidden Valley Ranch, Hidden Valley Ranch netted the company $450 million, ranch dressing accounted for one billion dollars in sales, around 15 percent of ranch users ate the dressing on non-salad food items, the first shelf-stable, bottled ranch dressing in 1983, "disodium inosinate" and "calcium disodium. Do Hidden Valley® dressings contain allergens? The saving grace of the Hidden Valley Ranch turned out to be Hidden Valley Ranch (dressing). ", according to nutrition expert Sarah Krieger, one-of-a-kind $35,000 dollar bottle of ranch, note that ranch dressing is not available in the U.K. I had to come up with something to keep them happy." Henson was born in tiny Thayer, Nebraska, in 1918. It was 1954. It's a cultural phenomenon. It’s a point of view, a proud, zesty stake in the ground that proclaims you can never take your love of ranch too far. Why do Americans love it so much? Meanwhile, Clorox reformulated the Hidden Valley Ranch dressing several times to make it more convenient for consumers. Woodman's alleged that the lack of large containers of ranch dressing would cause them to lose customers to Costco and Sam's Club, and that Clorox may have engaged in illegal price discrimination. Steve Henson, a cowboy from Nebraska, and his wife Gayle purchased 120 acres of sprawling land nestled in the mountains outside of Santa Barbara, California, and started a dude ranch. The ranch was later described by Alan Barker, a former employee who worked at the ranch from 1959 to 1963, in a letter to the LA Times "as a sort of country club, nightclub, dude ranch in the mountains." [2], In the early 1950s, plumber Steve Henson developed[3] what is now known as ranch dressing while working as a contractor for three years in the remote Alaskan bush. That name of that ranch was Hidden Valley Ranch. Delicious rewards. Steve Henson's mail order seasoning packet business relied on Americans having buttermilk and mayonnaise in the fridge ready to go. The nutrition label on a bottle of Hidden Valley Ranch lists the serving size as two tablespoons, and the keg contains 170 servings. It's a Doritos flavor. Looking at Steve Henson's original recipe, it is caloric, delicious, and perishable. They sell a "secret sauce" that comes in a squirt bottle in three flavors: spicy, smokehouse, and original ranch. Henson told the LA Times in a 1999 interview (via Edible Alaska), "It's tough to feed men up in those bush jobs. In 1970, Hidden Valley Ranch production was moved to Sparks, Nevada. Join now. When Steve Henson passed away at the age of 89 in Reno, Nevada his obituary read, "He always could tell a story and make it better.". In addition, ranch dressing is used on pizza, pickles, baked potatoes, wraps, tacos, pretzels, and hamburgers. Let's dive into Hidden Valley Ranch's backstory and see how it came to be such a popular salad dressing. Back when ranch dressing was sold as flavor dry mixes, Hidden Valley had trouble with bacon bits poking holes in the packaging of the Ranch with Bacon flavor. Should Costco members and non-Costco members alike be able to wheel gallon jugs of ranch dressing to their cars? Hidden Valley Ranch contains relatively high levels of sodium and saturated fats that, if eaten in moderation, are pretty innocuous, but, according to nutrition expert Sarah Krieger, "In a 5-liter keg, there are 170 servings of 2 tablespoons, so the consumer is in charge of how much to enjoy, but should be aware of how quickly it adds up."

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