Head of YouTube APAC, Gautam Anand, said in a blog post that the laws will “create an uneven playing field when it comes to who makes money on YouTube”.

he posted on Twitter this week, sharing a graphic comparing the US$1.03 trillion market capitalisation of Alphabet – the owner of Google – with the significantly smaller media companies, whose values range between $140 million and $17 billion. “You trust us with your data and our job is to keep it safe,” Silva said. And in the latest escalation, Google is trying to appeal directly to the Australian public. Two weeks after the Morrison government and Australian Competition and Consumer Commission unveiled the much-anticipated News Media Bargaining Code, the trillion-dollar digital advertising giant was about to kick off an aggressive public campaign against the sweeping new regulation. However, this is widely regarded as an empty threat. Tech and media analyst Ben Thompson says the proposed code is a "shakedown". Greens senator Sarah Hanson-Young says Australians are increasingly wary of the tech giants, which she thinks have become too powerful. Google has previously argued it gets little value from news. "A proposed law, the News Media Bargaining Code, would force us to provide you with a dramatically worse Google Search and YouTube, could lead to your data being handed over to big news businesses, and would put the free services you use at risk in Australia," she wrote. Google affixed a link to the open letter with a warning on the front page of its search engine which read, “The way Aussies search every day on Google is at risk from new Government regulation”. By subscribing you agree to our Terms of Use and When the draft 'code of conduct' was released at the end of  July, it laid out a process for negotiation and requirements that the platforms give more information to publishers. if (typeof siteads.queue !== 'undefined') { But ACCC chair Rod Sims and his team took all this into account when the new code was prepared.

On Monday morning, Google published
Each portfolio is responsible for specific policy issues and laws. “Authoritative news is thriving on our site,” YouTube boasted late last year. Predictably, Google strongly opposed the code whereas Facebook declined to comment, although they'd rejected the idea of paying for news in the past.

Stormy weather for digital giants.Credit:PA. "The way Aussies search every day is at risk from new government regulation," it read. Under the draft legislation, use of the data shared between Google and news organisations would be restricted to bargaining purposes. Google is also targeting its anti-regulation message to YouTubers. I declare that I have read, understood and agree to the And while they had gone public with their criticism before, the letter and warnings are a change in tactics. On Monday morning, Google published

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