Their online stores are capable of processing the order, payment, and delivery with service and return policy. 3. Their numerous sub labels have given them a distinct market share in numerous product markets. Read our earnings disclaimer to learn more. You’ll see that even within the top 15, the top 5 brands alone are already capturing more than 60% of the affluent consumers’ attention. Digital isn’t just driving online sales, however. Five French brands feature in the top 10 and have all celebrated a strong year, their brand values growing on average by 14%. Certainly, we are seeing that now.

Louis Vuitton is one of the world’s leading international fashion houses, operating through small boutiques in high-end department stores worldwide. That’s led to a two-track table in 2020 with 43% of the top 100 brands growing, and 57% declining in value, says Interbrand, owned by Omnicom Group The Italian luxury manufacturer maintains a particularly strong presence in the designer sneakers market. The international Italian fashion house covers a wide range of products, from haute couture to ready-to-wear clothing items and jewellery to home interiors. 8. Their other products are also famous for boots, clothes, ties, watches, perfume, jewellery and many fashion products. 5. We take into account a combination of brand value, search share of voice and social media conversations to create this list. Trevail says: “The lifespan of an organization was contracting before 2020. They are great digital pioneers having great creativity. After working with New York cult streetwear brand Supreme to connect with Millennial luxury shoppers, LV partnered with premium audio company Master & Dynamic to design high-end wireless earbuds. The fashion industries are moving at a very fast pace to achieve their business goals and objectives. Their 90 year legacy has made them one of the most sophisticated luxury brands of the modern day, with exclusivity, Italian craftsmanship and their status as a fashion authority forming the centrepieces of the company philosophy. Yeezy: Kanye and the West family’s antics, coupled with his brand’s select distribution strategy, make for a mighty Yeezy hype machine. Their main products are fashion accessories for men and women, fragrance, makeup products, skin care products, jewellery, timepieces, and baby products.

Yves Saint Laurent’s current success can be attributed in part to diversification, from ready-to-wear to leather goods, premium sneakers, eyewear and more.

Burberry has their operations under three brands named Burberry Prorsum, Burberry London, and Burberry Brit.

For the full list plus profiles of each brand, purchase our Masterful 100 Print Edition online here. Some of the world’s most famous athletes advertise for Rolex watches including Roger Federer, Lindsey Vonn and Phil Mickelson.

Online searches for Gucci dropped by 19% year over year.

The luxury brand excels at launching narrative-led and celebrity-driven campaigns to its audience, but also behind-the-scenes and tutorial-based content.

As smaller companies struggle to break into the market, global luxury goods companies continue to soar to incredible heights.

Runway shows, boutiques, perfumes and LG Prada mobile phone is its business today. When searching for Burberry online, people most often looked for the following products: Hermès is one of the rare remaining private luxury houses on our list of the top high-end brands.

In this article, you will discover which luxury brands are the most talked about and sought-after online in 2020. As rising expectations dissolve into anxiety, people are demanding more of the businesses they buy into.

After observing a significant concentration of the share of search interest among the top 15 luxury brands on our list, we summed up their individual average search interest for 2020 to get a baseline of the total search interest for the top 15 brands.

Amazon’s sharp rise edged out Microsoft’s 53% lift, but the top three together averaged 50%, far ahead of the 14% average across the ranking. A new Lyst Index confirms the world’s top brands for third quarter of 2018.

When searching for online, people most often looked for the following products: Premium beauty brand Lancôme dropped two points to end number fifteen on our list. Privacy and cookies policy © 2020 Brand Finance. Discover our List Below. . AAPL Discover Luxurious Bookazines. There is no denying the importance of the Chinese market in ensuring the good health and growth in the luxury & premium sector. Louis Vuitton continued to drop much-hyped collaborations across various fields. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods.

Now rising to the challenge of an increasingly eco-conscious society, Porsche has become a pioneer in sustainability through the introduction of its first electric vehicle, the Taycan – making the brand the first traditional luxury car manufacturer to launch a fully electric model. Both lines are well known and hugely popular, helping the company turn over hundreds of millions each year. Fashion products are welcomed by people of all age groups.


Founded in 1909 by the late couturier Gabrielle “Coco” Chanel, recognized as one of the most established names in haute couture. Wealthy people demand more luxury brands to showcase their wealth.

Oh the lifestyle of the rich and the famous! MSFT SBUX Givenchy’s strong performance and growth, particularly in its makeup division and through its L’Interdit perfume, contributed to its parent company LVMH’s solid financial performance over the previous year.

It has a total brand value of $7 billion.
Today's best luxury cars come in all shapes and sizes.


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